Building A Fanbase & Fan Business: BUILDING A DIRECT-TO-FAN BUSINESS (3rd of 3 evening seminars)
3CM Enterprises Ltd.
London, United Kingdom
- not accredited
- 22nd October, 2018 - 22nd October, 2018
These three CMU Insights seminars together provide an overview of how to build a fanbase for new artists and new music. They also look at how artists can use these channels to build a direct-fo-fan business.
The next edition of this seminar programme takes place on three Monday evenings in October: 8 Oct, 15 Oct and 22 Oct. Each seminar runs from 6.30pm-8.30pm.
A place on the full programme costs just £125 including VAT and booking fee.
CLICK HERE TO BOOK A PLACE ON THIS PROGRAMME.
Alternatively you can book a place at each individual seminar for £49.99 including VAT and booking fee.
CMU Insights training takes place at the offices of Lewis Silkin at 5 Chancery Lane, London, EC4A 1BL.
SEMINAR ONE: SOCIAL MEDIA TOOLS
Monday 8 Oct, 6.30pm
A beginner’s guide to the role of social media tools in building, engaging and understanding core fanbase, including an overview of the key social platforms, and the importance of analytics and email. Including:
• How social media fits in – pre, during and after the album campaign.
• The key social media.
• Tips for using Twitter, Facebook, Instagram and Snapchat.
• YouTube and Soundcloud as marketing channels.
• A social media stategy and content plan.
• Social analytics and your direct-to-fan business.
SEMINAR TWO: MUSIC MEDIA & PR
Monday 15 Oct, 6.30pm
The role of traditional and new music media – print, online, broadcast and streaming playlists – in building industry profile for new talent, and getting music to a more mainstream audience. Including:
• The music press – magazines, websites, blogs.
• Broadcast media – radio, TV, YouTubers.
• The increased importance of streaming playlists.
• The classic music marketing and PR campaign.
• How music marketing is changing in the streaming age.
• CMU Insights music journalist survey results.
SEMINAR THREE: BUILDING A DIRECT-TO-FAN BUSINESS
Monday 22 Oct, 6.30pm
How social and direct-to-fan tools, and the data they generate, should be used to inform an artist’s business. This session then provides tips on building and developing a direct-to-fan artist store and considers how the artist’s business partners may be involved in D2F activity. Including:
• How do you make money out of music?
• The direct-to-fan relationship.
• Capturing fans online and the importance of the fan email list.
• Analysing and dissecting fanbase.
• Putting direct-to-fan channels in place and building an artist store.
• Where do the artist’s traditional business partners fit in?
These seminars are led by Chris Cooke, MD and Business Editor of CMU. Chris has written about the music business daily for over fifteen years and is a leading expert on the sector, often speaking about best practice and current trends at conferences and events around the world.
He also has hands-on experience working on music and marketing projects involving artists, labels, brands and media, and authored the ‘Dissecting The Digital Dollar’ reports for the UK’s Music Managers Forum. With degrees in English and Law, Chris is an experienced trainer who also has expertise in media, marketing, PR and communications.